We live in the information era – “always online” is the reality. Business is now a part of this reality. We constantly use computers and mobile devices to stay connected. This gives us access to a vast amount of data, some of it is relevant to store and process, while the other disposable. We need to convert that data into information to make this a valuable process. Based on that process then, we can make business decisions, also known as “data-driven decisions”, get insights and analytics and eventually produce quality reports.
With the advent in technology, there is little surprise in the fact that those in the industry who are adapting to it and integrating it in their workplaces and systems are seeing the most success as compared to their competitors. Automation has become such a game changer that 63% of the marketing companies who are outgrowing their competitors are doing so because of integrating automation tools into their processes. But while 71% of all companies in the industry have either already adopted automation technology or are looking to do so in the near future, over 61% of them have found it difficult to implement and maintain, the reason being that it is difficult to run these various tools in sync with each other.
The days seem to be getting longer, but for marketers, there’s no time like the present.
With so much to focus on — from changes to Facebook’s privacy rules to updates to the Instagram algorithm, marketing can often feel like a game of whack-a-mole. Rather than running from one thing to the next, here are some time management hacks that can make your day more productive — and less stressful.